Evaluating Business Attractiveness and Identifying Sunrise Opportunities for a Leading Diversified Conglomerate in Ghana, Nigeria, and Kenya

Client Challenge

Our client, a prominent diversified conglomerate with a presence across packaging, food, consumer goods, and other plastic products, sought to assess the attractiveness of their existing businesses and identify potential sunrise opportunities in Ghana, Nigeria, and Kenya. The objective was to focus on futuristic opportunities that synergize with the group’s capabilities.

Our Approach

To assess potential sunrise opportunities, UC employed the following approach:

Existing Businesses:

• Industry Analysis:
• Conducted a comprehensive analysis of existing businesses, focusing on financial performance and capabilities.
• Developed a perspective on the current industry landscape.
• Attractiveness Framework:
• Built a framework to assess the attractiveness and competitive position of each business on a relative scale.
• Categorized businesses into three strategic recommendations: Invest and Build, Build to Exit, and Manage and Exit.

New Sunrise Opportunities:

• Macro Analysis:
• Identified macroeconomic parameters such as GDP, investments, and industry growth to create a long list of potential opportunities.
• Shortlisting Framework:
• Developed a framework to shortlist opportunities based on their alignment with the group’s capabilities and key success factors.
• Conducted a deeper analysis to further narrow down the list.
• Market Validation:
• Validated initial market dynamics for the shortlisted opportunities to ensure feasibility and potential success.